How to Easily Make Your Customers Always Think of You
Have you ever noticed that people get incredibly happy
whenever you unexpectedly think of them or do something for
them?
It doesn’t matter if it’s related to your business or
personal life. Take Oprah Winfrey for example. At a live
event a few years ago, she mentioned how she loves to
purchase makeup whenever it’s “Clinique Bonus Time” as she
gets a gift.
Here we have a woman worth over a billion dollars who she
loves receiving the cheap little makeup bag with f*ree
blush and lipstick, in colors she will never wear, just
because they are F*REE.
F*ree gifts, particularly those that are unexpected and
just “show up” go a long way in reminding your clients that
you are thinking of them – even when they’re not paying you
to!
I recently spent two weeks in Hawaii. While there, I
picked up a t-shirt for a special client and also got one
for her 2 ½ year-old-son. It didn’t cost much, it didn’t
weigh anything (I even mailed it from Maui so I wouldn’t
have to think about it), but it was unexpected and meant a
lot to my client (and to her son).
With the holiday season fast approaching (sorry, but it’s
true), think about what you can send your clients as a
“thank you”.
This year, I’ll be sending Thanksgiving Day cards to all my
clients as a “thank you” for being my client – can you
think of a better time to say “thanks”? While I’ll also be
sending holiday cards, I fully expect them to get buried
with the onslaught of holiday cards that tends to arrive
each December.
If you sell widgets, you can send a coupon for a f*ree item
with a $50 purchase. If you sell services, you can send
something related to what you offer.
Are you stuck?
Send a gift card: Starbucks, book stores and Dunkin Donuts
(in the Northeast) are all good choices. Plus, with so
many shopping online these days, an Amazon.com (or any
online retailer) gift card is a great option.
Still stuck?
You can always find something at either Harry and David
(www.harryanddavid.com) or Dale & Thomas
(www.daleandthomas.com).
Don’t think it needs to be expensive or unique. It’s
amazing how you can change someone’s day just by giving
them the unexpected. I even get happy when receiving the
sample pens that arrive every few months – it’s a pleasure
to receive something other than a bill or solicitation in
my mailbox!
Need to send several things without breaking the bank?
Check out Oriental Trading Company
(www.orientaltrading.com) for inexpensive goodies that you
can send out to everyone on your list.
Gifts and goodies are an inexpensive way to help with
client and customer retention – remember it’s much less
expensive to keep an existing customer than it is to get a
new one. This is a great and simple way to stay at the
forefront of your customers’ minds.
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Online Business Manager & Entrepreneur, Sandra Martini
coaches small business owners to more efficiently manage
their businesses while increasing profits and having fun.
Sandra’s coaching programs are available via
teleconferencing, emails and telephone calls. For more
information or to sign-up for ‘Effective Entrepreneur’,
visit http://www.online-biz-coach.com today. Want to grow
your business? Sign up for the FREE e-course “How to Write
a Dynamic Marketing Plan” by sending a blank email to
smartini-187175@autocontactor.com today.
