Business card design: Mind over machine ?
Copyright 2006 Danny Presutti
Business card design: Mind over machine ?
So you finally got the courage to trash those old business
cards! By this time, you are probably in search of a new
image for your business. This article will provide you
with valuable information in getting an attractive business
card design. How many times have you come across “click
here to begin your design” links or words to that effect.
With technology advancing at a fast pace, more & more
online printing businesses are turning themselves to these
design it yourself softwares. Question is, can these
softwares allow you to create the perfect business card?
Your business card should represent the perfect image of
your company, in fact, it is the one item that will be
remembered on that first encounter! Having a design that
does not reflect what you do, could have a negative impact
on your business sales. With that in mind, we strongly
believe that doing your own business card design is not the
right way to go.
Online design softwares have limited flexibility. They
don’t offer enough templates for your layout, the fonts are
very basic and lack originality and the set of background
images that you could select from don’t enhance the look of
your design. If you closely examine the results once
everything is assembled, most cards look like an all
dressed pizza! The design process has specific rules and
they must be followed.
A professional designer has the capability to brainstorm
new ideas for your design concept. The process begins with
the creation of a logo design. It is a very important
branding component used for marketing and promotional
campaigns. A lot of effort is put in this phase so getting
it done right from the beginning is a must. The next step
involves researching and selecting the proper image and
color combination for the card. Together, these items will
form the base of your business card design. Textual
information such as personal coordinates, slogans and
branding information is tested with different fonts until a
match fits with the other elements. Dealing with a
professional designer will guarantee the delivery of a
custom and unique business card design.
Marketing is a key factor to the success of a business.
Your business card is the tool that will help you make a
strong first impression. When we hand it out, we want to
be remembered. It¹s also a sales pitch, deals have been
sealed simply because the client trusted your image. A high
quality design and printed business card speaks for itself,
it shows your passion and your strength. The look and feel
will give you confidence you never thought you had.
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Danny Presutti has been in the printing business for over
15 years, as an artistic director he has established a
solid reputation in creating the most unique print products
on the market today. Danny can be reached via email at
info@mpressiveprint.com or visit his online web site:
http://www.mpressiveprint.com for further information about
FREE business card design.
