The Easiest Way to Consistently Prospect
Copyright (c) 2006 A Marketing Connection
Looking for an inexpensive way to market your business
consistently? Let’s talk about post cards. I’ve been
regularly sending post cards to a select group of about 100
people for about two years now. I’m sending them to my
dream clients. As a marketer I know that it’s important to
have my name in front of my prospects on a continual basis.
As a marketing coach I teach my clients to put marketing
systems in place so they can get the marketing done and
then move on to running their business (which they often
enjoy much more than marketing). I want you all to market
on a consistent basis AND not have to put hours upon hours
of thought or energy into marketing every month.
You can do this easily and effortlessly by putting
marketing systems in place.
My post card system is one of my favorite marketing systems
and that’s the one I am going to share with you this week.
I have helped several clients set this up and I know it is
one of their favorite systems too because once you put it
in place you really don’t have to worry about it for an
entire year. And you can feel good knowing that you are
marketing consistently to your prospects without being
involved in it every step of the way each and every time
you market.
Post cards are beautiful because they are short, sweet and
to the point. Because they don’t need to be opened they are
less intrusive for many people and more likely to at least
get glanced at before they are thrown in the trash. Because
they are smaller than a sales letter and more tangible than
an email they are more easily stored. How many do you have
stored in your office waiting to be used?
I send a post card each month to the list I’ve developed,
which I am always adding to and subtracting from. They each
have a catchy photo on the front, a short, attention
grabbing bit of information on the inside, and a call to
action with my contact information. Fairly easy to put
together and implement.
I’ve helped clients put a few of these together and the
really good planners do a year ahead of time and then don’t
worry about it until the next year rolls around.
Key points to a successful post card campaign:
1. Your call to action is key. It’s easy to just sign-off
with your name and not remember to ask the prospect to take
an action. Visit my website, call me today, sign up for my
ezine, etc.
2. Have something short and relevant (or attention
grabbing) to say. For example, you could include a short
fact or interesting piece of industry information. Another
option is to be funny or to tie in with an upcoming holiday
or event. You could also discuss an upcoming sale or
contest, or an event your company is sponsoring. Your post
card can also be used as a coupon or discount off. Use your
imagination.
3. Consistency is important. Sending post cards to
prospects once a year is not likely to increase your name
recognition or bring in new business. However, seeing your
company over and over again every month is much more likely
to have results.
They key to post card success is consistency, the call to
action, and putting the system in place so you don’t have
to think about it each month. It just happens.
—————————————————-
Author of Healthcare Copywriting Secrets Revealed, Kelly
Robbins is an award winning copywriter and marketing
coach/consultant. She also publishes The Healthcare
Marketing Connection
(http://www.healthcaremarketingconnection.com), a free
e-zine on healthcare marketing tips. Contact Kelly to
receive her free report, “5 critical things you must know
when writing for the healthcare industry” -
info@KellyRobbinsLLC.com or 303-460-0285.
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