Jermey Wright, the author of Blog Marketing, recently had an interview with Business Line. The interview went into where business blogging is today, and where it will go into the future in regards if businesses should keep their blog writing in-house or outsource it.

Keeping the blog in-house will allow a more personal touch to their clients, however, just like with many other business activities it can easily be outsourced.

The reason you would want it to be kept in-house is to give your clients the authenticity of communicating with them. This is because the blog allows the personality of the company to shine through in their writing style and corporate culture.

Because of this same reason, many companies will be looking to outsource their corporate blog writing. If you allow your team in-house to do it, it can cause the corporate culture to change and most businesses don’t want that to happen. Also, it provides a arms length from the business itself to the media, regulators, and investors.

When you sit down with a blog consultant, they will be able to guide you through your options and help you decide which is the right choice for you.

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This entry was posted on Tuesday, August 7th, 2007 at 3:26 pm and is filed under Business Blog, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.