One of the strategies that businesses use to create and maintain a blog is to solicit ideas from their current clients and potential customers.

Dell recently announced that they are going to use their blog Direct2Dell to receive topics and ideas from the Linux community on Red Hat.

Dell started offering Linux on the computer systems and they want the users of Linux to share information and ideas so they can tailor their offerings to them. This is great for their business because they get to hear from the people who use Linux each and every day.

This type of direct feedback will allow Dell to stay one step ahead of their competition and allow them to penetrate the market in a very unique way.

If you’re using a blog for your business, this is an extremely effective way to communicate with your audience and provide the products or services that they need. It reduces market study and focus groups dramatically because these people volunteer their personal experience and knowledge.

Using this strategy of soliciting ideas will put your company one step ahead of the competition as well.

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This entry was posted on Wednesday, August 8th, 2007 at 9:23 am and is filed under Business Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.