Copyright (c) 2006 UpLevel Strategies

Tradeshows offer abundant opportunities for proactive and
positive marketing experiences. Tradeshow and marketing
managers are under pressure in today’s economy to gain
greater visibility. Meanwhile costs for show floor space
are rising and companies make further demands to “rise
above the noise.” Getting the best return for this
investment requires integrated trade show programs that
leverage the entire marketing mix.

Public relations is widely regarded as the most effective
marketing dollar that high-tech companies can spend because
it can generate product and company awareness at the lowest
possible cost. Through editorial endorsement, PR also can
deliver immediate credibility and enhanced reputation
through media coverage that can increase sales and improve
margins. Publicity from key publications can drive traffic
to your booth, provide credibility to enhance sales
discussions during the show, and continually provide impact
well after a show has concluded.

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Copyright © 2006 The Powerful Promoter

Secrets to Promoting Your Business at a Trade Show

Trade shows show promise as a “golden” marketing opportunity.  Many business owners are stepping outside of the traditional box and investing in portable signage.  Talking one-on-one with potential buyers provides an immediate gratification that is empowering.  The trade show makes highlighting business services or products easier.  Plan Ahead Working trade shows requires some planning.  If possible, visit the facility prior to selecting your booth.  Walk through the facility looking for potential problems that would inhibit your success, such as:

Food court:  Although being located next to the food court could be beneficial, it creates a distraction.  It’s difficult enough to interest a potential buyer in 3-minutes; you don’t need the sweet smell of cotton candy interrupting.

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When it comes to deciding if tradeshows can be an effective marketing tool for your company or business, a careful analysis of the landscape and return on investment potential is in order.

To be or not to be, that is the question. Where? On the tradeshow floor of course.

If the results of your analysis prove that the benefits of investing in tradeshows are worthwhile, the first thing you want to do is decide what show you want to exhibit in and sign up for the show. The sooner you do the better your booth location could be. You know what they say about location, location, location.

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Copyright © 2006 Jonni Good

How do you keep up with the latest trade show display ideas? If you often attend trade shows and industry exhibits, you know how hard it is to stay ahead of the game. Even if you can’t afford the latest 30′ x 70′ pop-up display, it’s helpful to see what display system your competitor may be using at the next show.

Trade show display association websites can help you keep up with the latest trends. You’ll get an insider’s view of the industry and  stay abreast of the latest events and inventions in the display industry. Some association websites also offer extensive, searchable listings of trade shows.

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Copyright (c) 2006 Audrey Burton

Having a booth or table at a Trade Show, Expo or Business
Fair can be very profitable or a complete waste of time and
money.  With preparation, you can certainly increase your
odds for the first option.

First, ask yourself: when you go to a Trade Show, Expo or
Business Fair, what attracts you to the various booths?
When you see a slovenly-dressed attendant sitting down or
worse yet – talking on her cell phone, does that just draw
you to the display?  Of course not!

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Planning for your trade show exhibiting needs should be a
continual year round part of your marketing strategy. There
are so many benefits to exhibiting at trade shows that it
should always be in the back of your mind. The results of
one show can directly impact the effect of your next show
and on-going strategic trade show planning.

Establishing and implementing your post-show activities
should be as important to your show results as being there.

What should be done after the show closes?

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