Copyright © 2006 Ed Bagley

Colleges and universities are fond of reminding anyone who
will listen that there is great value in earning a
bachelor’s degree. In the most recent statistics available
the U. S. Census Bureau tends to agree.

Results from the 2004 Census Bureau report shows a $23,000
difference between the average annual salary of adults with
a bachelor’s degree ($51,554) compared to adults with a
high school diploma ($28,645).

In what may or may not be an anomaly, the income gap
narrowed slightly from five years earlier when bachelor’s
degree graduates made nearly twice as much as high school
graduates.

The percentage of Americans 25 and older with a bachelor’s
degree rose to 28%, and the percentage with a high school
diploma rose to 85%. In 1970, 36 years ago, only 11% of
Americans had a bachelor’s degree and a little more than
half had a high school diploma.

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Your colleagues are extremely interested in cold calling
company presidents-like you, everybody with business savvy
wants to reach the executives, quickly to close top dollar
sales.

In this business environment with collapsed organizational
structures, the elimination of middle management, and the
increased workload for executive assistants-it’s even more
challenging to break through to the inner-circle of
decision-makers.

So consider this–stop making the cold-call process more
complicated (and considerably more painful) than it needs
to be. Quit agonizing over the writing of pre-approach
letters and searching out friends who can provide warm
introductions that’ll break you through, get you into the
hallowed halls of the executive suites.

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