The Top 10 Strategies for Attracting Generation Y as Employees Into Your Company
Wednesday, January 16th, 2008Generation Y (the young men and women born after 1977) are
different from other generations in many respects, from
their political views to the careers they choose (or don’t
choose). Their presence in the workplace is truly making
an impact, causing employers to worry, fret and scratch
their heade, and asking, “What do I do to attract the
20-something worker, and once I have them, how do I keep
them?”
When it comes to loyalty, the companies Gen Y works for are
last on their list. These millennial leaders are
ambitious, and if you can’t find a compelling reason to
stick around, they won’t. They will either find a better
job , or they’ll move back in with mom and dad (hey…free
rent and a packed fridge is not a bad deal after all, and
moms and dads are allowing their 20-something age kids to
move back home in droves).
Many employers are labeling Gen Y workers “demanding” and
“self-serving” (not a smart move) and when you look at the
fact that over 64 million workers will exit from the
workforce by the year 2010, this puts employers in a talent
deficit dilemma. The pools they have to dip from are
these young men and women from ages 22-30. So, if you want
to attract the young knowledge work, I highly recommend
that you stop calling them names and start doing what you
can to accomodate their needs, even if outrageous.

